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Betclic asked us to rethink their 360 presence in Cote d’Ivoire. The result is a series of funny and engaging TV copies around passion but that’s not all! We’ve also gone the extra length by painting hundreds of Gbaka with Betclic color to make the brand ultra visible in major cities.
Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.
How to bring a flagship flu medication back to the forefront? By creating a series of fun and quirky films dealing with the undesirable effects of the flu on the daily lives of west-africans.
Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
To raise a massive level of awareness following our TV campaigns we’ve worked with Betclic in order to paint hundreds of Gbaka (collective taxis) for a never seen before activation!
Raise awareness and interest in the Dakar Rally in Saudi Arabia and in BFGoodrich as official tire sponsor. Our approach: bring 5 major influencers with off-road and car racing experience to Saudi Arabia to cover the event. The influencers recieved VIP experiences, such as Jeep outings in the desert with new BFGoodrich tires, meetings with rally pilots and an introduction to the rally structure and navigation. We also proposed an RSE activation to remove used tires that the pilots usually abandon in the desert.
Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.
Promote the Morocco Rally, last official race before Dakar, for which BFGoodrich is the exclusive partner.
Promote the event by allowing rally fans to follow a race with the BFGoodrich teams.
How-to communicate about the new Pan-African lottery while making the African lottery accessible to consumers? By creating a TV copy promoting the Pan-African lottery. A film with the goal of discovery through humour without overly evoking money, AfricaMillions as well as the possible winnings.
Seb Group asked us to create a viral campaign to push their Tefal fan product during the mosquito season in Cote d’Ivoire. Blue Lions came up with a plan that involved a hit song from a major Ivorian artist: Serge Beynaud and a video-clip that would work as a commercial and a clip everyone would watch.
BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.
Blue Lions launched and is managing the Tefal Algeria Facebook page for the Seb Group, including recipe production, media buying and global content production.
Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!
Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.
Unilever is working with Blue Lions for its Ivory Coast-based soap brand BF. Blue Lions is managing its digital channels.
We are helping CloseUp (Unilever) to get closer to its community by feeding them with awesome content daily.
Thapelo is a French resort-wear brand that combines the spirit of French couture with innovative and modern design. They trusted Blue Lions with the launch of their new web platform, including the e-shop, fully tailored to international customers. Treat yourself to one of their wonderful pieces here: http://eshop.thapelo-paris.com/
