How-to develop notoriety and in-store traffic for Kiabi in Senegal? By creating the Kiabi Fashion Bus, a bus tour concept that solves the client’s no. 1 problem – transportation – by offering them a shuttle to stores. This created an immersive experience for consumers, but also allowed them to learn about the brand through bus branding. During the trip, passengers were transformed into ambassadors by the hosts, and were provided with promotional coupons to give to friends and family.
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GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).
Yeshi Group trusted Blue Lions with the “premiumization” of one of their most historical brands: Peyrissac. We achieved this goal step-by-step through print and digital campaigns in Abidjan.