Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.
Strategic advice, design/creation of operations (launch, restaurant openings, product launches, Community Management and editing.
Improve Hennessy brand notoriety in Cote d’Ivoire and Ghana to a premium, male and urban target through a programmatic campaign fully built by the agency.
How-to communicate about the new Pan-African lottery while making the African lottery accessible to consumers? By creating a TV copy promoting the Pan-African lottery. A film with the goal of discovery through humour without overly evoking money, AfricaMillions as well as the possible winnings.
Seb Group asked us to create a viral campaign to push their Tefal fan product during the mosquito season in Cote d’Ivoire. Blue Lions came up with a plan that involved a hit song from a major Ivorian artist: Serge Beynaud and a video-clip that would work as a commercial and a clip everyone would watch.
Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).
CFAO is working with Blue Lions to manage its Ebène Facebook page. We are producing content and buying media to increase the brand’s overall reach.
GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).
The SIB (Société Ivorienne de Banque) is working with Blue Lions to manage their social media channels to become one of the leading digital-friendly banks in the Ivory Coast.
Blue Lions’ Abidjan team is managing the A+ Ivoire Facebook channel! A+ Ivoire is one of the leading Ivorian TV channels (but it’s also watched all across the region).
Lactalis has trusted Blue Lions to launch and manage social media channels for their leading camembert brand: Président. You can find creative recipes on a dedicated Facebook page and listen to Karelle, one of the leading food influencers in West & Central Africa.
Blue Lions is managing Ballantine’s social channels in order to increase engagement and reach new horizons.
Castel Frères has trusted Blue Lions to manage content production and media buying for their Facebook channel in West & Central Africa.
Thema has trusted Blue Lions to manage their social media channels, including Nollywood TV, the digital counterpart of its TV channel. Since Nollywood TV is one of the most trendy channels in Africa, Blue Lions is very proud to produce content and help improve its overall reach and engagement.
Blue Lions launched and is managing the Tefal Algeria Facebook page for the Seb Group, including recipe production, media buying and global content production.
Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!
Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.
L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.
SFA has trusted Blue Lions to create the communications strategy for its Middle East digital presence with a focus on the Big5 event.
Pullman Abidjan is trusting Blue Lions to manage their social media strategy during their major renovations.
Blue Lions is managing the social media strategy for La Croissanterie, a fast-food chain in West-Africa.
Renault Trucks is trusting Blue Lions with its digital and social media strategy across the African continent to improve brand awareness and conversion rates.
Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.
Baloon is a new insurance player in the Ivory Coast. It aims to disrupt the market! As such, they have partnered with Blue Lions for its country launch.
Blue Lions is helping Meilleur Taux in Morocco with their digital communications.
Softsheen Carson is working with Blue Lions to manage their Dark and Lovely social media channels in French-speaking Africa.
Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.
Unilever is working with Blue Lions for its Ivory Coast-based soap brand BF. Blue Lions is managing its digital channels.
In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.
GNV is the leading ferry company transporting passengers and cars between North-Africa and Europe. Blue Lions helps them with their digital presence and digital media planning.
We are helping CloseUp (Unilever) to get closer to its community by feeding them with awesome content daily.
Blue Lions is working together with Renault Ivory Coast to develop their digital presence and create a strong bond with their clients and leads.
Blue Lions organized a New Year’s Eve party at Novotel where hundreds of guests came together for a event based on a mysterious theme…
Blue Lions is working closely with Radisson Blu in West Africa to set up their digital presence.
Blue Lions is working with Unilever to manage Rexona’s digital assets in West Africa. By building fresh and integrated activations, we are working hard on brand awareness.
We are working with the Afrimalin.com team to set up their digital strategy in West Africa to ensure the successful launch of this amazing website.
Orange has trusted us with a social media plan dedicated to Africa for the growth of its Orange Football Club app, one of the leading football apps on the market.
Yeshi Group trusted Blue Lions with the “premiumization” of one of their most historical brands: Peyrissac. We achieved this goal step-by-step through print and digital campaigns in Abidjan.
Throughout the year, Palmeraie Developpement has trusted Blue Lions with the relaunch of its social media channels and brand content. If you are a die-hard golf fan or just want to take a peek at some gorgeous pictures, like us at: https://fb.me/PalmGolfOurika/
L’Oréal has trusted Blue Lions with the launch and management of the Maybelline New York Africa Facebook page. Take a look here and don’t forget to like it: https://fb.me/MaybellineAfrique
Mixa trusted Blue Lions with the launch and management of its Facebook page dedicated to francophone Africa. The page provides great advice and daily doses of life-inspiring content to a super-engaged community. Visual and content production is custom-made for western and central Africa! Have a look here and don’t forget to like it: http://fb.me/MixaAfrique
MoneyGram trusted Blue Lions with the launch and management of MoneyGram Africa to raise awareness and develop brand engagement on social media. Like it at: http://fb.me/moneygramafrica
360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com
Transdev trusted Blue Lions with the management of Eurolines’ social channels to leverage the target’s buying power on social media. Like it at: http://fb.me/Eurolines.France