Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.
A series of 16 videos covering cooking for Ramadan with star chef Loïc Dablé. The program received more than 300,000 views on YouTube. Have a look here: http://bit.ly/1Kfblnn
Blue Lions set up digital activations for MoneyGram Africa based on their Facebook page. An ingredient mixing tool was provided to the community to create brand affinity, and a photo contest was launched based on the Iftar table to empower fans during this particular time of the year. Try our ingredient mixer or share your Iftar table here: https://www.moneygram.com/ramadan