Start Your Impossible

Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).

BIC Kids Evolution

BIC has asked us to create a campaign for MENA and SSA to promote products from their Kids Evolution line. We have produced 3 films x 2 main zones (MENA & SSA) that will be broadcast digitally and on TV across the African continent and the Middle-East.

Ebène Afrique

CFAO is working with Blue Lions to manage its Ebène Facebook page. We are producing content and buying media to increase the brand’s overall reach.

AFD Lead Campus

Lead Campus has trusted Blue Lions to build their digital presence (Facebook/LinkedIn and more) of their MBA dedicated to African talent. We have produced videos, local roadshows to promote the campus and we produced a PR/e-PR campaign to develop as much organic reach as possible.

Toyota RAV4 launch

CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.

Leader Price

GBH group has trusted Blue Lions to manage the launch of Leader Price in the Ivory Coast. It includes social media channels (including Whatsapp), events and ATL copies (TV/Radio/Print).

SIB (Attijariwafa Group)

The SIB (Société Ivorienne de Banque) is working with Blue Lions to manage their social media channels to become one of the leading digital-friendly banks in the Ivory Coast.

A+ Ivoire

Blue Lions’ Abidjan team is managing the A+ Ivoire Facebook channel! A+ Ivoire is one of the leading Ivorian TV channels (but it’s also watched all across the region).

Président African Recipes

Lactalis has trusted Blue Lions to launch and manage social media channels for their leading camembert brand: Président. You can find creative recipes on a dedicated Facebook page and listen to Karelle, one of the leading food influencers in West & Central Africa.

The Blend Society by Chivas

Blue Lions Morocco is working closely with Pernod Ricard to produce crafty content for The Blend Society platform, an exclusive club for epicureans.

Maison Castel on Facebook

Castel Frères has trusted Blue Lions to manage content production and media buying for their Facebook channel in West & Central Africa.

Legrand DataCloud Event

Blue Lions built a booth for one of the world’s biggest suppliers of electrical solutions: Legrand. The booth was on display during the DataCloud Event in Accra, Ghana.

Nollywood TV

Thema has trusted Blue Lions to manage their social media channels, including Nollywood TV, the digital counterpart of its TV channel. Since Nollywood TV is one of the most trendy channels in Africa, Blue Lions is very proud to produce content and help improve its overall reach and engagement.

Tefal Algeria

Blue Lions launched and is managing the Tefal Algeria Facebook page for the Seb Group, including recipe production, media buying and global content production.

Calor Algeria

Calor (Seb Group) has trusted Blue Lions to build an influencer campaign in Algeria to promote their latest smoothing brush. The results? More than 1 million organic views!

Ramadan Campaign for Seb/Tefal

Blue Lions helped the Seb Group to build a specific Ramadan campaign for Algeria. Starring TV host and cooking influencer Sherazade, the campaign was broadcast on Samira TV as well as Facebook, and the brands were the most-watched during this period in their category.

Ashok Leyland

Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.

Rehau Roadshow

Blue Lions and Rehau are putting together an incredible roadshow to showcase Rehau’s new products using physical and digital activations.

Garnier Afrique

L’Oréal is working with Blue Lions to position Garnier, one of its leading brands, on the African continent through social media and digital activations.

SFA Middle-East

SFA has trusted Blue Lions to create the communications strategy for its Middle East digital presence with a focus on the Big5 event.

Pullman Abidjan

Pullman Abidjan is trusting Blue Lions to manage their social media strategy during their major renovations.

La Croissanterie

Blue Lions is managing the social media strategy for La Croissanterie, a fast-food chain in West-Africa.

Renault Trucks Africa

Renault Trucks is trusting Blue Lions with its digital and social media strategy across the African continent to improve brand awareness and conversion rates.

The Laughing Cow (Bel)

Blue Lions is partnering with the Bel Group to manage The Laughing Cow’s digital and offline activations across South-Africa through very innovative VR events.

Baloon

Baloon is a new insurance player in the Ivory Coast. It aims to disrupt the market! As such, they have partnered with Blue Lions for its country launch.

MeilleurTaux.ma

Blue Lions is helping Meilleur Taux in Morocco with their digital communications.

Yves Rocher

Blue Lions is working with Yves Rocher in North-Africa, increasing their social media presence through local brand content production and community management!

Dark and Lovely Afrique

Softsheen Carson is working with Blue Lions to manage their Dark and Lovely social media channels in French-speaking Africa.

Maybelline Mauritius

Maybelline by l’Oréal in Mauritius and the French DOM-TOM is working with Blue Lions to manage its Facebook, Instagram and Whatsapp digital channels.

BF (Unilever)

Unilever is working with Blue Lions for its Ivory Coast-based soap brand BF. Blue Lions is managing its digital channels.

Waraba

In the Ivory Coast, Blue Lions is working with SNCV to manage communications for Waraba, the country’s biggest biscuit brand.

Pharma5 healthcare

Pharma5, one of the biggest African biopharmaceutical companies, is working with Blue Lions to manage their digital channels.

Miss Mixa 2017

Following the great results from the first year, Blue Lions launched the second edition of Miss Mixa for l’Oréal and Mixa.

Grandi Navi Veloci

GNV is the leading ferry company transporting passengers and cars between North-Africa and Europe. Blue Lions helps them with their digital presence and digital media planning.

CloseUp

We are helping CloseUp (Unilever) to get closer to its community by feeding them with awesome content daily.

Euler-Hermes

In Casablanca, Blue Lions prepared the 4th Edition of “l’Observatoire International du Commerce” for Euler-Hermes. It took care of event setup and management, PR and e-PR, partner identification…

Renault

Blue Lions is working together with Renault Ivory Coast to develop their digital presence and create a strong bond with their clients and leads.

Novotel Abidjan

Blue Lions organized a New Year’s Eve party at Novotel where hundreds of guests came together for a event based on a mysterious theme…

Radisson Blu

Blue Lions is working closely with Radisson Blu in West Africa to set up their digital presence.

Miss Mixa 2016

In May 2016, L’Oréal, with the help of Blue Lions, launched a major contest to elect an African digital “muse.” By setting up an activation around it, and with the strong support of Amina Magazine, more than 600 participants submitted their pictures to run for Miss Mixa.

Rexona

Blue Lions is working with Unilever to manage Rexona’s digital assets in West Africa. By building fresh and integrated activations, we are working hard on brand awareness.

Afrimalin.com

We are working with the Afrimalin.com team to set up their digital strategy in West Africa to ensure the successful launch of this amazing website.

#REHAUTHERAPY 2

Rehau has trusted us with the launch of the second season of #REHAUTHERAPY across Europe. 360° advertising campaign for REHAU Windows – leader in plastic materials. B2C campaign set up around the concept of Rehautherapy. Shooting of 3 movies, digital activations and e-PR. Have a look at the films here: watch the films on YouTube and check out the website here: http://rehautherapy.com

Orange Football Club

Orange has trusted us with a social media plan dedicated to Africa for the growth of its Orange Football Club app, one of the leading football apps on the market.

Africa CEO Forum

Blue Lions covered the Africa CEO Forum using social media channels to broadcast it to those unable to attend this outstanding event in Abidjan.

Galeries Peyrissac

Yeshi Group trusted Blue Lions with the “premiumization” of one of their most historical brands: Peyrissac. We achieved this goal step-by-step through print and digital campaigns in Abidjan.

PalmGolf

Throughout the year, Palmeraie Developpement has trusted Blue Lions with the relaunch of its social media channels and brand content. If you are a die-hard golf fan or just want to take a peek at some gorgeous pictures, like us at: https://fb.me/PalmGolfOurika/

#isinoël

Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.

Chill with Rehau

To push the #REHAUTHERAPY concept a bit further, we set up 3 relaxation bubbles in the middle of the biggest French train station, the Gare de Lyon. During a full week, thousands of people saw the new product range and had the opportunity to discover what they’re all about for themselves.

Mixa Afrique

Mixa trusted Blue Lions with the launch and management of its Facebook page dedicated to francophone Africa. The page provides great advice and daily doses of life-inspiring content to a super-engaged community. Visual and content production is custom-made for western and central Africa! Have a look here and don’t forget to like it: http://fb.me/MixaAfrique

Thapelo Paris

Thapelo is a French resort-wear brand that combines the spirit of French couture with innovative and modern design. They trusted Blue Lions with the launch of their new web platform, including the e-shop, fully tailored to international customers. Treat yourself to one of their wonderful pieces here: http://eshop.thapelo-paris.com/

Ghana Ministry of Foreign Affairs – First Google Hangout with a Government

#REHAUTHERAPY

360° advertising campaign for REHAU Windows – the leader in plastic materials. Campaign set up around the concept of Rehautherapy based on 3 short films talking about the lack of light in a Parisian apartment, a parallel website demonstrating the benefits of having REHAU windows, a Twitter campaign using illustrations, and a street marketing event. Have a look at the films here: http://bit.ly/1SPsDud and the website here: http://rehautherapy.com

#helloCOFACE

Dark and Lovely – Brand Content

Dark and Lovely (Softsheen Carson/L’Oréal) trusted Blue Lions to produce a series of 16 videos in 4 countries: Nigeria, Ghana, Kenya and South Africa. Staring top influencers (in every market – cast by the agency) and local star hairstylists, these videos are the first to provide high-quality hair content on YouTube to consumers in these markets. Click here for a look: http://bit.ly/1LJ2MQk

MoneyGram – CAN 2015

Eurolines

Transdev trusted Blue Lions with the management of Eurolines’ social channels to leverage the target’s buying power on social media. Like it at: http://fb.me/Eurolines.France

#helloBIC

MoneyGram – Ramadan 2015

Blue Lions set up digital activations for MoneyGram Africa based on their Facebook page. An ingredient mixing tool was provided to the community to create brand affinity, and a photo contest was launched based on the Iftar table to empower fans during this particular time of the year. Try our ingredient mixer or share your Iftar table here: https://www.moneygram.com/ramadan