Boost engagement for the Michelin brand during the Diriyah Grand Prix (Formula E) and allow for prospect/client data collection by creating a digital mobile game allowing users to race against each other while collecting data.
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Our goal: help discover the world of Michelin Gastronomy with the Michelin community in the UAE. Implement a 1-month Drive and Dine campaign including:
-Staging of car influencers in Dubai and Abu Dhabi
-Facebook and Instagram campaigns integrating the two themes
-Digital quiz about UAE locations and culinary specialties allowing for prospect/client data collection
Raise awareness and interest in the Dakar Rally in Saudi Arabia and in BFGoodrich as official tire sponsor. Our approach: bring 5 major influencers with off-road and car racing experience to Saudi Arabia to cover the event. The influencers recieved VIP experiences, such as Jeep outings in the desert with new BFGoodrich tires, meetings with rally pilots and an introduction to the rally structure and navigation. We also proposed an RSE activation to remove used tires that the pilots usually abandon in the desert.
Raise safe mobility awareness with children and parents. To ensure safe driving, we organized a safety program specially designed to raise awareness among children and parents near the schools. Car tires were checked to ensure that they weren’t damaged and tire pressure was adequate. The Michelin Man was also present.
Promote the Morocco Rally, last official race before Dakar, for which BFGoodrich is the exclusive partner.
Promote the event by allowing rally fans to follow a race with the BFGoodrich teams.
Blue Lions is working with Toyota on a global branding campaign across the African continent. We have produced a series of interviews to showcase exceptional people that managed to overcome huge difficulties to achieve success. For this campaign we also managed the online and offline media buying (press/print).
CFAO Motors has trusted Blue Lions to create a new campaign for the launch of their new RAV-4 across the African continent. Beyond the global claim and key visuals, we have helped CFAO Motors produce all the POS materials for this exciting new vehicle.
Ashok Leyland has trusted Blue Lions to manage the launch of its new range of trucks in the Ivory Coast. The launch included an event as well as digital and public relations.
Renault Trucks is trusting Blue Lions with its digital and social media strategy across the African continent to improve brand awareness and conversion rates.
GNV is the leading ferry company transporting passengers and cars between North-Africa and Europe. Blue Lions helps them with their digital presence and digital media planning.
Blue Lions is working together with Renault Ivory Coast to develop their digital presence and create a strong bond with their clients and leads.
Christmas campaign for Isilines (Transdev group). By transforming the Paris Gallieni bus station into a Christmas wonderland, we offered astonished passengers a journey they won’t forget. This campaign went viral on Youtube and Facebook, creating hundreds of thousands of views.
Transdev trusted Blue Lions with the management of Eurolines’ social channels to leverage the target’s buying power on social media. Like it at: http://fb.me/Eurolines.France